What do all of these have in common?
- Google it.
- Facebook it.
- Tweet it.
- Bing it. (No one says this.)
Company names being used as Verbs! What takeaways can you gather from this?
Specifically, if you are putting together a startup that offers a service, you will definitely want to see how your company name "feels" when used as a verb.
Interestingly, large companies are completely changing their names in order to be more Verb-like: Veem it?
Microsoft also did a re-brand their search engine as Bing, which is 100% more Verb-like than Msn.com.
Try it on your business or startup!
- Yelp it.
- Flickr it.
- Sumly it.
- Uber it.
When does this not work? This can backfire on very large companies where the company name is too closely tied to any single service. Bing is intentionally not tied to Microsoft's many other products (even successful ones like Office). The use of Google as a verb often detracts from Googles many other endeavors, so much so that Google's parent company name is now Alphabet, which allows them to have non-search engine products and services avoid instant Google search associations.