Who else thinks social media marketing graphics have become just "professional memes"?
I subscribe and follow many profession marketing, sales, and business trend users on Twitter. I've seen the same info-graphic with different words for different Twitter uses so many times I that I get confused about who and what they are trying to tell me.
Let's show a popular non-professional memes to get your attention and make you smile:
As you can see, it's funny. It has a generic image that many people recognize, and the words are could be easily changed to incite an entirely different message. Try it - imagine a new caption for that image. Does your caption invoke humor, anger, or fear? Good! Those feelings make people want to share your creation. Professional social marketing relies on that fact about those feelings for viral growth.
I ran over to Twitter and picked up a few examples. Any guesses what these Tweets were trying to say to me?
Is she confused or getting conflicting inputs? Is this about change or just nonsense?
Is this about integration or synergy? Do the color of the pieces matter? Why do people in business clothes have a ridiculously large 4 piece puzzle? Puzzles with 4 pieces...
Yes, all of your guesses were correct!
The caption tweets that go along with these same images are endless. I've seen dozens of Tweets using these exact same images. These tweets become worthless with an image that just makes me think of the many other tweets that came before the new one.
Key signs that you are looking at a professional meme:
- Above average looking people usually in business dress clothes
- Typically some ridiculous props like the huge puzzle pieces or pointless arrows in the above images
- Stereotypes: Age, gender, and ethnicity are really common focal points for professional memes.
At this point, I've started to just ignore the marketing message and just make up my own caption for these common images. It feels like I get to star in my own Mystery Science Theater 3000 episode.
Be a better Marketer on social media. Try to steer away from professional memes unless you are really trying to invoke humor.